YARDLEY, Pa., Apr 16, 2012 (BUSINESS WIRE) –
MediMedia Health, one of the most respected Medical Marketing providers
of advanced multi-channel communications and marketing strategies for
global medicines companies, has appointed Phil Deschamps as President
and CEO. Deschamps formerly served as President and CEO of GSW
Worldwide, a division of inVentiv Health, where he led worldwide
operations evolving that agency from a local Columbus based healthcare
agency to one of the world’s largest and most prestigious healthcare
agencies.
In his new role, Deschamps will oversee the operations of all business
divisions within MediMedia Health. He will have responsibility for
leading and building upon the foundation of proven, innovative,
intelligence-driven Non-Personal Promotion (NPP), medical communication,
and managed markets strategies the company has delivered to clients for
more than 30 years. More specifically, Deschamps will expand the
company’s service offerings and client relationships by developing
strategic analytics, digital channels, and integrated campaigns while
driving operational excellence. Deschamps will report directly to the
CEO of MediMedia USA, Bill Goldberg.
“I’m thrilled to have someone with Phil’s exceptional leadership skills
and marketing vision in this role,” said Goldberg. “Phil has a proven
track record of success in building impactful client solutions and in so
doing driving exceptional business growth. His passion, enthusiasm and
expertise for healthcare marketing, clients and people exemplify the
qualities we want MediMedia Health to be recognized for.”
The depth of Deschamps’ expertise stems from his 26 years in the Health
Sciences industry.
At the helm of GSW Worldwide, Deschamps grew the business three fold and
oversaw its expansion into digital and global services. Prior to that,
he served as director of neuroscience marketing at Bristol-Myers Squibb
(BMS) in Princeton, N.J., where he participated on several pre-launch
Global Marketing teams in the neuroscience and pain markets.
“I am absolutely thrilled to lead MediMedia Health to continue on its
successful path,” said Deschamps.
MediMedia Health recently announced its dynamic reorganization to
satisfy the demands of a rapidly evolving healthcare marketplace. “We
will leave no stone unturned to continue to evolve our leading services
to give our clients a competitive advantage in the support of their
brands,” said Deschamps.
About MediMedia Health
MediMedia(R) Health is one of the most respected providers of advanced
multichannel promotional health care-related marketing campaigns.
Committed to optimizing our clients’ promotional and marketing efforts,
the company delivers proven, integrated, intelligence-driven engagements
to health care professionals, patients and caregivers. For more than 30
years, pharmaceutical and biotechnology companies have relied on our
innovative marketing programs to stimulate brand growth and patient
loyalty.
www.medimediahealth.com
SOURCE: MediMedia Health
MediMedia Health
Business and Media Contact:
Ray Joske, 267-685-2658
rjoske@medimedia.com
www.medimediahealth.com
Copyright Business Wire 2012
Financial Glossary
Words used in this article: